Summary: Rudraansh Yatra ("we", "us", "our") is a locally-owned ground tour operator based in Pithoragarh, Uttarakhand (MSME Reg. UDYAM-UK-09-0012985). We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit rudraanshyatra.com or engage with our services.
2. How We Use Your Information
- Booking & Trip Management: To process your reservation, issue Inner Line Permits, and coordinate all on-ground logistics
- Communication: To respond to enquiries, share itinerary details, and send booking confirmations via email or WhatsApp
- Safety & Emergency: To share necessary details with ITBP border posts, SDM offices, and local emergency services if required during your yatra
- Payments: To process secure online transactions via Razorpay payment gateway
- Marketing (with consent): To send newsletters, seasonal offers, and travel updates — only if you have opted in
- Website Analytics: To understand how visitors use our site and improve user experience (via Google Analytics)
- Legal Compliance: To fulfil obligations under Indian law, including the Information Technology Act, 2000
3. Data Sharing & Third Parties
We do not sell, trade, or rent your personal information to any third party. We may share your data in limited circumstances:
- Government authorities: Name, ID, and travel details shared with the SDM office and ITBP checkposts for Inner Line Permit processing — as required by law
- Payment processors: Razorpay receives necessary transaction details to process payments securely
- Analytics providers: Google Analytics receives anonymised usage data to help us improve the site
- Service partners: Local homestay operators and guides receive booking-relevant details (name, group size, dates) — never your financial data
- Legal obligations: If required by a court order or statutory authority
We never share your data with national online travel agents (OTAs), data brokers, or third-party marketing companies.
4. Cookies & Tracking Technologies
- Essential cookies: Required for core website functionality (session management, form submissions)
- Analytics cookies: Google Analytics 4 collects anonymised data on page views, user behaviour, and traffic sources
- Marketing pixels: Meta (Facebook) Pixel may be used for remarketing to users who have visited our site
You may disable cookies through your browser settings. Disabling essential cookies may affect website functionality.
5. Data Security
- All data transmission occurs over HTTPS (SSL/TLS encryption)
- Payment transactions are handled by PCI-DSS compliant Razorpay — we never store raw card data
- Identity documents uploaded for permit processing are stored in access-controlled environments and deleted post-trip within 30 days
- Access to personal data is restricted to staff members who require it to fulfil your booking
6. Your Rights
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data (subject to legal and contractual obligations)
- Withdrawal of Consent: Opt out of marketing communications at any time by emailing us or clicking "Unsubscribe"
- Grievance Redressal: Lodge a complaint with us about the handling of your data
To exercise any of these rights, contact us at info@rudraanshyatra.com
7. Data Retention
- Booking and contact details are retained for 3 years for business and accounting purposes
- Identity documents submitted for permit purposes are deleted within 30 days of trip completion
- Marketing email lists are maintained until you unsubscribe
- Analytics data is retained in anonymised form as per Google Analytics' standard retention policy (26 months)
8. Children's Privacy
Our website and services are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has submitted personal data to us, please contact us immediately and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.
